Aesop Storytelling Series - Episode 5: How to make an All Black cry
The All Blacks are the most formidable team in the history of sport. They hold the longest-ever winning streak in rugby and have been number one in the world for twice as long as all other teams...
View ArticleHow the Queen's estate has given HMRC a taxing PR headache
Her Majesty’s Revenue and Customs has a serious PR problem on its hands.The state has charged it with stemming the tide of unpaid taxes, but the leaked Paradise Papers reveal that our head of state is...
View ArticleWinter is coming for the blockbuster Christmas ad as traditional retailers...
Once again, Britain’s major retailers have blown their budgets on The Big Christmas Ad. But they’re beginning to look desperate as the threat from online grows year on year.The parade of festive spirit...
View ArticleGreggs’ controversial stunt makes a cliché out of controversy
Christmas is coming but rather than celebrate a birth; we might end up witnessing a death – the death of cheap stunts to fuel banter marketing.The Greggs fiasco has put the lid on that particular pie,...
View ArticleDid Net Neutrality fall into a food coma?
Sometimes publicists have no choice but to release bad news for their clients. If something is going to break, and there’s no way to prevent the news from getting out, the best thing to do is release...
View ArticleCapitalising on the Black Friday phenomenon
Christmas shopping craziness used to start in December. Halloween used to be a few trick and treaters here and there. Black Friday and Cyber Monday were things Americans did.That was then. Over the...
View ArticleThe latest YouTube scandal is a wake-up call for programmatic
YouTube has really messed up. The channel referenced this week in a Times article should have been removed long ago, and certainly shouldn’t have been available as media inventory. That’s...
View ArticleThe Meghan Effect: relevance can't be faked, but agility can be learned
We all knew Meghan Markle was coming and that she was going to be news. But as Prince Harry’s new fiance admitted herself in that joyful interview, even she didn’t quite realise how huge. If ever a...
View ArticleCan 2018 make the Internet great again?
Recently, I was invited to an event run by BIMA and by Digitas LBI grandly titled ‘Making the Internet Great Again’. At times in 2017 that’s seemed like an impossible task. For advertising in...
View ArticleSix PR stunts you may have missed in 2017
Given all the constant late-night POTUS tweet storms and the unstoppable #metoo movement, this hasn’t been the easiest year for a company to try to break through the noise and try to get noticed in a...
View ArticleHow do you solve a problem like Julian Assange?
After five-and-a-half years holed up in the Ecuadorian Embassy in London, the impasse over Julian Assange, the Wikileaks founder, is as solid as ever it was. As stand-offs go, it’s a corker. Since...
View ArticleBranson’s Daily Mail u-turn brings Virgin’s brand values into question
Sir Richard Branson is no virgin when it comes to hitting the headlines, but his latest controversy suggests a brand in conflict with itself.One minute Virgin Trains is banning the sale of the Daily...
View ArticleHow to boost your content discovery and promotion strategies
In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding part, we'll examine how to boost your content discovery and promotion strategies...
View ArticleMoszynski: "Ad industry needs to embrace transparency before it brings...
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations...
View ArticleThe night they reinvented movie marketing: Super Bowl LII
Of all the places in the world to be, on the night that Netflix reinvented movie marketing, I’m glad that I’m in Hollywood. It’s my third Super Bowl as an Englishman in LA and #SBLII did not...
View ArticleFear & loathing in aid-land as Oxfam gets the President's Club...
Aid organisations are on notice to clean up their houses after the earthquake that’s rocked Brand Oxfam. The message that’s coming through loud and clear is that no organisation can feel they’re immune...
View ArticlePractical steps marketers can take to put trust back into marketing...
Trust has been high on the wider media agenda for some time. This year in particular, however, it is increasingly being talked about in connection with marketing communications. My former employer...
View ArticleHow to get behind a cause to get ahead in the year of brand activism
If you want to get ahead, get with the zeitgeist. This year that means stepping up as experts deem 2018 the year of brand activism. Last year saw a massive rise in socially-charged marketing...
View ArticleDear NRA: if your PR plan is to attack traumatized children, you've...
If your public relations campaign involves going after children who have survived a mass shooting at their school that killed 17 of their classmates and teachers and injured many more, then you have...
View ArticleAs International Women's Day approaches, should we be exclusive in...
There’s a new addition to the Bloomsbury set: Albright – Britain’s first women-only private members club.Named in honour of America’s first female secretary of state, Madeleine Albright (who famously...
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