Can marketing help bridge the public sector technology divide?
The technology revolution might be underway, but it has yet to reach parts of the public sector. Most hospital consultants still make notes by hand, with appointments delayed when a batch of papers is...
View ArticleThe rise of independent PR: Part two - How we got here
Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series,...
View ArticleWhy agencies should prioritise culture over strategy every time
I think it would be very difficult for any agency to grow or maintain a high success level unless it has both a good culture and a good strategy in place. But if I had to choose one, it would be...
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The rise of independent PR: Part three - where we’re headed
Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series,...
View ArticleAesop Storytelling Series - Episode 1: Why brand storytelling has got zombie...
Storytelling is dead. Or so Raja Rajamannar, the chief marketing officer of Mastercard, declared in a recent article. No it isn’t and I suspect he knows it. I say this because his opening contention...
View ArticleWhat should United Airlines' PR response be having done the unimaginable?
Let’s be clear. Dragging a 69-year old doctor off a plane so that one of your employees can take his seat is always going to be an unmitigated reputational disaster. No response you can possibly offer...
View ArticleHow to salvage the wreckage of United's 'friendly skies' image
United Airlines has soared to heady heights in the annals of PR fails this week with its 'overbooking protest' debacle, ousting Pepsi’s faux protest ad from the top spot.Once again a large corporation...
View ArticleHow to repair a damaged brand reputation
In the fast-paced world of business, one day you can leave the office and congratulate yourself on a job well done; the next, you and your company are being lambasted in Facebook newsfeeds and Twitter...
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Labour's inability to generate news is condemning it to defeat
The Labour party’s communications operation has been under attack in recent weeks. Benedict Pringle argues that what might seem like a small organisational issue for a party that is still three years...
View ArticleTheresa May springs a surprise although the outcome seems anything but – what...
So, politics can still bring surprises. In a world where pretty much every major political announcement is trailed in the media, politicians and their advisers can indeed still keep a secret. And no...
View ArticleTheresa May leaves little to chance, and the Conservatives' general...
The writing (or lack of it) was, quite literally on the wall. When the podium appeared in Downing Street this morning it was missing the seal of the office of the Prime Minister. If political...
View ArticleHow Jeremy Corbyn could make himself and Labour electable
Theresa May's party may be pleased with her new political position but the lady’s sudden taste for turning might yet take the biscuit in Brexit Britain. She could well have spectacularly misjudged the...
View ArticleThree questions to ask yourself before you start working with influencers
Influencer marketing is now on the radar of most brands, with spend on influencer marketing predicted to double in 2017, from between £20-50k pca to a whopping £40-100k pca.But, just like the advent of...
View ArticleThe media that’s helping to cut off the head of prejudice
It’s ironic when you witness how traditional western media continues to vengefully vilify otherness generally and Islam in particular, but diversity has never been more fashionable.Ghanaian-born Edward...
View ArticleWikitribune is the latest weapon in the fight against fake news, but will it...
Jimmy Wales, the co-founder of Wikipedia, announced this week the launch of Wikitribune to fight fake news with evidenced-based journalism. "The news is broken and we can fix it," Wales...
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A month of controversy: United Airlines and Pepsi missteps fuel April's...
Every month there tends to be a theme that unifies the top trends of that month. For April, that theme was a new crop of brand related controversies.From Pepsi’s Tone Deaf Ad, to United Airlines’ PR...
View ArticleVox pop: Should brands like McDonald's act as creative crusaders?
In last week's editor's overview, our editor Stephen Lepitak talks about the recent McDonald's street artist scandal where the fastfood giant illegally used New York street art in their most recent...
View ArticleHow to control the media to win a general election campaign
Theresa May solemnly promised on several occasions not to call a general election until 2020 “to allow a period of stability”.Politicians are, however, in the business of getting re-elected.It is...
View ArticleThe two reasons why brands need to become more politically relevant
With the general election on the horizon, we thought it’d be a great opportunity to talk about why brands will increasingly need to become politically relevant, along with what they need to be mindful...
View ArticleSeven steps to picking perfect clients
Most days in an agency you will hear someone bemoan ‘they are a nightmare’, followed by a frustrated ‘why can’t they just X’. They are talking about a client and in this sentence, X equals ‘behave like...
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