How to get a role in comms: Learnings from creative industries that can make...
It was towards the end of a three-hour history of journalism lecture, that I realised the hack life may not be for me. Don’t get me wrong, I love the writing and the underlying sense of duty/purpose to...
View ArticleStop the slave internships still commonplace in communications
I had an interesting chat with the head of an agency the other day that took me by surprise.I was retelling the story of how I got on the employment ladder all those years ago, a ladder I recently...
View ArticleCreating the perfect blend in partnership marketing
In an ever changing marketing landscape, brands are looking at alternative approaches to engage a hard to reach consumer. As a result, we’re seeing the growth of partnership marketing as it earns its...
View ArticlePublic relations has a problem with gender
New research from Liz Bridgen at Sheffield Hallam University shows that there are no easy answers to gender parity in public relations.The numbers tell the story. Entry level roles in public relations...
View ArticlePress releases are the selfie of the marketing world
The press release was a document born of necessity nearly 100 years ago. But over time, the format has become a hyper real pastiche. Many no longer think you should even create them and meanwhile, more...
View ArticleCan a rare new marcomms startup upstage the status quo or will it be left...
“Whatever happened to all the startups?” somebody asked me the other day. It wasn’t an entirely flippant question, and it got me thinking – there hasn’t been too much action in the startup scene this...
View ArticleWhy your brand’s voice doesn’t need a beard and tattoos
If you’re in any doubt about the importance of tone of voice, take a trip back in time with me to 1997.We can see Liam Gallagher, swaggering about on stage, whining through his floppy fringe: “All my...
View ArticlePublic relations is booming but there's no room for complacency on...
There’s lots to celebrate in the PRCA’s latest PR Census but the business has a long way to go to fairly represent the publics that it serves, writes Stephen Waddington.The public relations industry in...
View ArticleShould we beLEAVE that the Sun backing Brexit will swing the referendum outcome?
So the Sun comes out for Brexit all over page one. Quelle surprise. And reports that the Currant Bun's stance has shocked David Cameron and sent Number 10 into panic mode border on the bizarre. Unless...
View ArticleSadiq Khan's 'unrealistic body' ads ban nothing more than...
For two short years, before I wormed my way into PR, I worked as a personal trainer – and, slight dip since starting a business aside – still like to look after myself.What does that have to do with...
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The 25 greatest publicity stunts of our time
As part of the research for our Cannes Lions keynote (Zen and The Art Of The Publicity Stunt) we’ve been taking a look back at the great marketing and publicity stunts of our time – from the many that...
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"I’m In with the Out crowd and predicting a landmark victory for Vote...
I have long been forecasting a Vote Leave win even when the full force of Project Fear was ruling the day with Remain flying high in the polls and Ladbrokes offering 5-1 on Brexit achieving 50-55 per...
View ArticleAgency 2020: Change makers discuss the threat landscape for agencies
We live in an era of rapid change. And with change often comes the fear of threat. If my business is forced to change by economic, political or social change, what threats will that present to me, my...
View ArticleLife after Brexit: As professional communicators we must all now choose our...
I don't know about you, but I've been feeling all at sea these past few days. Bobbing up and down, not quite sure which way I'm facing, should I sink or swim?Normally during major historical events I'm...
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Agency 2020: Change makers discuss diversity within agencies
If there is one key trend affecting the marketing and creative communications industry at the moment it is ‘diversity’ or, depending on your viewpoint, the lack of it. Diversity, in it’s very broadest...
View ArticleChris Evans made himself the story – and his Top Gear exit became the only...
The disappointing end to the Chris Evans/Top Gear romance will be mulled over for many a moon. Of course hindsight is 20/20 vision, although taking a step back it does speak volumes for the motor...
View Article10 things every brand should do in a crisis, and why Tesla is still getting...
On 7 May someone tragically died in a car accident involving a Tesla car.It was the first time there'd been a fatality involving a self-driving car on autopilot.Unfortunately, it was sadly predictable...
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Benchmark search conference 2016 emphasises the significance of trust in...
Following the success of 2015's Benchmark search conference, Click Consult welcomed a dozen marketing experts from an array of business backgrounds to speak last week about the power of marketing and...
View ArticleWhy the US media need to get tougher on Donald Trump
For a man who devotes an unprecedented amount of every rally ranting against an 'unfair, biased media', for my money Donald Trump gets a remarkably soft ride from America's mainstream media. And, yes,...
View ArticleEU, me and the social media filter bubble
I was convinced that the referendum decision on 24 June would be for Britain to remain in the European Union.It seemed that almost everything I read was in favour of the status quo.In fact social media...
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