Virgin nails Corbyn – but was Branson's PR ploy really about bringing...
At around 1pm yesterday afternoon a very casual newsletter-esque email popped into my inbox from Virgin Trains. I have never signed up to the Virgin Trains media list. How odd. It had seemingly gone to...
View ArticleAttention grabbers: Keeping it brief with social video
Key questions right now in the world of PR content creation include ‘How often should I distribute video online?’ and ‘What length should my online videos be to optimise engagement?’.It has almost...
View ArticleThe Drum Network does retail: Securing customer loyalty
Has anyone stood in Curry's and used their mobile to see if they could buy the MacBook they are currently staring at cheaper on Amazon? You are not alone. Consumer shopping habits have changed and...
View ArticleDropbox and iPhone hacks highlight the need for brands to plan for cybercrime
Today's news that Dropbox hackers stole 68 million passwords and last week's reports that the iPhone could be hacked with a single click are the latest cyber security challenge to face major brands....
View ArticleA PR's take on why so many journalists think PRs are not up to the job
Why can't journalists and PRs just get along? Agency boss Mark Borkowski offers a view from PR land on why the relationship keeps breaking down.Pokemon Go has entered the decline stage. This is the...
View ArticleSans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago. As the industry prepared for the August Bank Holiday weekend, Bell, a...
View ArticleAre you reading, Keith Vaz? Five tips for every politician when they...
With Keith Vaz making headlines across Europe with allegations by the Sunday Mirror over male prostitutes and drugs usage, Francis Ingham, director general of the PRCA, offers his pointers on what...
View ArticleIf Hiddleswift have really split then the cynics will feel vindicated in...
It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a...
View ArticleUnbranded: The advent of submissive advertising
‘If you hide it, they will come.’This seems to be the overriding sentiment behind the latest trend in content marketing; the lesser-spotted unbranded ad. Long gone are the days when brands unabashedly...
View ArticleLearning the lessons of ‘traingate’: brand collisions, collateral damage and...
Much has already been written about Jeremy Corbyn’s infamous Virgin Trains East Coast (VTEC) London to Newcastle trip on 11 August. Following the journey Mr. Corbyn released a film suggesting a lack of...
View ArticleSerial Agency of the Year award winner and Drum Network Awards judge Noel...
As we all know there is a certain knack to entering and winning marketing awards. Some people have a defined formula and stick to it rigidly, while others often spend alot of time and effort...
View ArticleUS election debate: How Clinton beat Trump and why the American media lives...
Stemming a polling slide, a candidate back in the picture – but Trump is not yet vanquished, writes Matthew Spector.Last night’s debate at Hofstra University in Long Island dictated a new phase for the...
View ArticleInfluencer relations: the latest war between marketing and public relations
The battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.20 years ago blogging platforms such as Blogger, Typepad and...
View Article'A stomach-churning evening of macabre theatre' – Trump, Clinton...
We were wrong. The national conversation, and last night’s debate, reached an even deeper low.The first debate was the highest-stakes moment in modern American electoral history, two New Yorkers with...
View ArticleSamsung will forever be known as the company that made the exploding phone
Samsung could have been forgiven for being pretty smug earlier this year as the electronics maker seemed to have dented Apple with its highly popular range of phablet handsets. But when one of its...
View ArticleNew comms signing is perfect timing for Wayne Rooney
Football agent Paul Stretford’s new signing couldn’t have come at a better time for Wayne Rooney and arguably could have a bigger impact on his career than any other teammate. I'm not talking about a...
View Article'Why your press release quotes are rubbish - and you can quote me on...
The Drum Network’s consultant journalist Michael Feeley explains why most corporate news releases fall into the trap of using executive quotes that say nothing at all…Having worked as a journalist, PR...
View ArticleWhy brand consistency is the Holy Grail of positive brand experience
The idea that brand consistency leads to positive customer experience and long-term loyalty is nothing new. Pick any of our era’s most iconic names – Apple, Coke, McDonalds – and the commercial power...
View ArticleIs digital marketing killing the magic of catwalk fashion shows?
Earlier this month, Paris Fashion Week brought another season of catwalk fashion shows to a close and, as someone frequently involved in the world of fashion marketing, I couldn’t help but observe how...
View ArticleWhy Uber can no longer hide behind the fuzzy warmth of the 'sharing...
Uber is the ultimate guilty pleasure. Like all Uber customers, I love the convenience and value but I am acutely aware of the unethical stench around the brand.Its executives appear to be assholes by...
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